Noah’s Ark

together with National Geographic

In the spirit of Dr. Reddy’s tradition, the social responsibility initiative on environment conservation, in partnership with the prestigious magazine National Geographic, was launched in 2012.

This activity aims to create awareness in society about the fact that while Romania, compared to most European countries, still has spectacular fauna, that fauna is subject to all kinds of pressures and needs urgent protective action.

The project includes organizing an itinerant photography exposition and editing an album presenting the idea that Romania can still be considered an arc of wildlife. In this initiative, we were honored by the presence of Mr. Cristian Lascu, Chief Editor of National Geographic-Romania, who made a presentation about the project and with whom participants interacted enthusiastically. Mr. Lascu especially appreciated the involvement of our team in this activity and expressed a desire that the Dr. Reddy’s-National Geographic partnership become permanent.